Meet Alli
With 15 years of experience in Affiliate, Performance PR, and Influencer Marketing, Alli Heafner has helped brands of every size — from early-stage startups to Fortune 500 companies — build partnerships that truly perform.

As the founder of Starstuff Partnerships, Alli brings a rare blend of analytical rigor and creative vision to every engagement. Her approach centers on developing tailored strategies that align with each brand’s goals — driving sustainable growth through thoughtful, data-informed collaboration.
Before launching Starstuff, Alli held senior account management roles at top agencies and networks where she led high-impact programs across industries such as apparel, footwear, beauty, health & wellness, home, travel, entertainment, and lifestyle. Her career has spanned every corner of the partnership ecosystem — from program launches and creator campaigns to cross-channel strategy, media partnerships, and performance optimization.
Guided by both strategy and imagination, Alli believes that every brand has its own unique light — and her goal is to help it shine even brighter through partnerships that connect, inspire, and deliver measurable results.
